Lunatik Athletiks needed a new name, and new identity to elevate their brand in order to become a serious competitor in the compression socks market. They had a unique vision for their socks, which veered far from the sterile / almost clinical looking compression socks of their competitors. They asked for a fun, fashionable, vibrant and playful brand.
After looking at Greek gods, animals, and baby names, we finally arrived at Zuza, a Slavic nickname for Susanna, which also means "graceful lily"
The identity needed to be playful and feminine but also simple enough that it could be woven into the socks.
For the packaging, we opted for a minimal look so that the colourful socks would really pop out. We chose an almost Swiss medical type design that is fashionable and medical at the same time.
We also developed a number of textiles and designs for the socks themselves.
Concept. Design. Textile design. Branding guidelines. Final production.
Tour bus logo. Experiential design. Event branding.
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was the launch of a completely new product, a totally new product category. Today Red Bull is available in more than 166 countries and more than 40 billion cans of Red Bull have been consumed so far. As of the end of 2013, Red Bull employed 9,694 people.
The concept for the Redbull Tourbus logo was a retro, transit authority look, with a hint of rock n’roll, while keeping with the theme of previous Redbull Buses as well as staying within Redbull’s branding guidelines / philosophy. We also worked on pimping out the bus’ exterior by adding additional branding, custom branded tail-lights, lighting accents, a custom paint job and many other experiential accents to make the Redbull Tourbus an experience one won’t soon forget. Acts like Arkells, Tokyo Police Club, and The New Pornographers have already graced it’s stage (as the bus is fully operational, but work on the bus is still in progress).
"The Red Bull Tour Bus pulled into Toronto with Hometown heroes, Tokyo Police Club for a free show. Before the gig, our host Johnny Hockin grills the band and takes them back to the location of their first gig."
Corridor213 is an alternative art space in the Junction, showcasing local fine artists. The site needed to look clean, focus on the art, look professional, and be easy to maintain by the client. The budget was minimal and time was short so we chose a Wordpress theme with the functionality we needed and tweaked the design to match the brief.
Sponsorship sales deck
Art Spin is a bicycle led, guided art tour of Toronto’s west end art district. Each tour consists of visits to art galleries, art performances and artist’s studios.
This interactive and exciting community based art event allows participants to experience art in unique places and spaces, with performances, installations and other site-specific works prepared specifically as a part of Art Spin.
Art Spin is now in its 5th year and gaining traction in the city as a unique, go to event. It is an inevitable task for such a fast growing organization to attract new sponsors every year. In 2014, Art Spin gave us the mandate to create its sponsorship package. The main criteria was to convey in the simplest way possible, the essence of the event, and demonstrate the value to potential sponsors: aligning their brand with an up and coming venture that is attended by tastemakers from the local arts community.
Kronenbourg (Carlsberg Group)
Point of purchase display
Kronenbourg Brewery is a brewery founded in 1664 by Geronimus Hatt in Strasbourg as the Hatt Brewery. The name comes from the area where the brewery relocated in 1850. The company is owned by the Carlsberg Group. Kronenbourg 1664 prefers quality to quantity. That is why Kronenbourg 1664 is proud to defend the French lifestyle,where sincere relationships, and genuine top quality products are more important than anything else.
Kronenbourg, now being the beer sponsor for all Art Gallery of Ontario and Royal Ontario Museum's events, asked us to improve its brand visibility. Kronenbourg’s cultural positioning and brand strategy is elegant and low key: we had to come up with an original idea, visible without being ostentatious, and something that fused commerce with art.
After a number of concepts were bounced around from traditional to totally out there, we arrived at the French flag concept. A nod to the brands’ French heritage, yet broken up into 3 monolithic pop art sculptures that, minus the company’s logo, could be “mistaken” for an exhibit.
To ensure the sculptures didn't turn out looking like traditional light boxes with metal siding, we got renowned acrylic artist Kal Mansur to construct them. Sheets of cool, long lasting, and durable LED lights were used instead of neon bulbs to deal with the issue of cartage and overheating.
Product graphics for Level gloves while at Apparatus Inc.
Trends in action sports graphic turn over as quickly as the fashion industry. Graphics are designed far in advance, so it's up to us to stay ahead of the trends. These few design were selected from almost 50 designs. Many factors are considered including trending styles, patters, textiles, and colours. We also have to look at other fashion accessories like jackets and hats to make sure colours and designs are compatible.
Album cover design. Poster design. Branding. Social Media. SEO. Video Editing. Animation. Digital and web design. Online integrated marketing.
A promo for Hangover Part II, that ran in The Grid.
During his tenure at Apparatus Inc., Jakub worked closely with their team and their developer to make sure Apparatus had a fluid, cohesive, and responsive website. Apparatus Inc. offers a diverse range of services from snowboard graphics, product graphic design, to industrial and interior design. The site had to reflect these skills, and showcase their work in the best possible light. Moreover, it had to function fluidly on all mobile devices: anything less for a design firm’s portfolio site would have been unacceptable.
Navigation, web design, wordpress, tumblr, CSS, HTML, photography, photo post production, social media integration
Layout concept and design of inner catalogue pages.
production and photo post production for front and back covers.
The client asked for a great new design for their new low price point World Cup balls for 2014. Wanting to keep a modern looking, sleek and symmetrical design while making sure it would come out of the factory looking good and without going over on printing costs, we thought the best approach would be to create a repetitive pattern that the 20 different flags we were working with could be placed into. Opposed to an asymmetrical ball where shoddy manufacturing would be more visually prevalent. An asymmetrical pattern would have potentially compromised the ball’s appearance if its manufacturing quality were less than perfect.
Having three sides to work with in each flag panel, we chose to include stats about each respective country including the name of the country in English and it's native language as well as stats of previous wins.
Concept. Design. Production.
These are two designs Jakub created for Avalanche Snowboards, a lower price point line, which is owned by M3.
These were aimed at a much younger market than the other company’s standard snowboards, so he had to walk a fine line between a modern look that was unique, but with a very broad appeal. So he came up with slight twist on the basic crest look for the boys, and a stylized flower look for the girls.
Concept. Illustration. Design. Production.
This was a poster for a tribute to Chris Levoir, a beloved artist that passed away in 2013. Tributes were held in Toronto and the UK.
The album artwork was a simple moon. To keep with the given theme, yet have high visibility from a good distance, the moon was placed inside the bands name, so it could be blown up. Seagulls were added as a personal touch to all those that new Chris, taken from his favourite novel "Jonathan Livingston Seagull". Inspiration was also taken from Joy Division album’s artwork: one of Chris' favourite bands.
Banners were also created for the web.
Snowboard tech icons Jakub developed while at Apparatus for the Sims and M3 catalogues and board stickers.
Every board brand uses its own proprietary language for their board technology, yet it's all generally the same similar technology. Icons are used as a more interesting and youthful way to call out various flexes, shapes, and finishes etc.
Experiential marketing / event management
Freedom or Death
Splash page, poster, and timeline banner for Arkells at London Hall.
Concept. Design. CSS. HTML.
Phytogenics Inc had already been successful in the retail sphere for over a 15 years and was looking to expand into e-commerce. The strategy was to position the brand as a natural, high quality, mid price range anti-aging cream that rivals high cost products and guarantees results. Testimonials were added to the site to build customer confidence. Some of the ingredients in Phyt-Age are trending right now so the SEO focused on those keywords. To grow awareness, we ran highly targeted Facebook and Google ad campaigns and watched the analytics to see which were more cost effective. Google turned out to be a dud for this market, so we only kept Facebook running. To replace the Google campaign, we bought ad space on specific beauty and longevity sites that are more cost effective and easier for the client to monitor.
Packing design. Web design. E-commerce. Advertising. Digital campaign management. Copy writing. PR. Media planning.
Choir! Choir! Choir! sing Beck - The New Pollution
Choir! Choir! Choir! is an open vocal group that meets twice a week in Toronto to sing covers of well known songs. They've performed with renowned Canadian acts like Sloan, The Dears, and Tegan and Sarah, as well as numerous festivals and awards ceremonies.
Logo and stationery