The client asked for a great new design for their new low price point World Cup balls for 2014. Wanting to keep a modern looking, sleek and symmetrical design while making sure it would come out of the factory looking good and without going over on printing costs, we thought the best approach would be to create a repetitive pattern that the 20 different flags we were working with could be placed into. Opposed to an asymmetrical ball where shoddy manufacturing would be more visually prevalent. An asymmetrical pattern would have potentially compromised the ball’s appearance if its manufacturing quality were less than perfect.
Having three sides to work with in each flag panel, we chose to include stats about each respective country including the name of the country in English and it's native language as well as stats of previous wins.
Concept. Design. Production.