Lunatik Athletiks needed a new name, and new identity to elevate their brand in order to become a serious competitor in the compression socks market. They had a unique vision for their socks, which veered far from the sterile / almost clinical looking compression socks of their competitors. They asked for a fun, fashionable, vibrant and playful brand.
After looking at Greek gods, animals, and baby names, we finally arrived at Zuza, a Slavic nickname for Susanna, which also means "graceful lily"
The identity needed to be playful and feminine but also simple enough that it could be woven into the socks.
For the packaging, we opted for a minimal look so that the colourful socks would really pop out. We chose an almost Swiss medical type design that is fashionable and medical at the same time.
We also developed a number of textiles and designs for the socks themselves.
Concept. Design. Textile design. Branding guidelines. Final production.